The Transformation Challenge cookie policy

Cookies and tracking pixels

What are cookies and why do we use them?

Cookies and similar technologies allow small pieces of information to be read from and/or placed onto your device when you visit a website or application. Your web browser (such as Google Chrome, Internet Explorer or Mozilla Firefox) then sends this information back to the website on each subsequent visit so that they can remember things like preferences.

Cookies and similar technologies are very useful and do lots of different jobs. For example, they enable you to move between our web pages efficiently, they remember your preferences when you visit us again and generally improve your experience when browsing with us. They can also help to ensure that adverts you see online are more relevant to you and your interests.

Cookies last for different lengths of time depending on the job they do. There are session cookies and persistent cookies:

  • Session cookies only last for your online session and disappear from your device when you close your browser

  • Persistent cookies stay on your device after the browser has been closed and last for the period of time specified in the cookie

To improve our web service and make your experience as comfortable as possible, we use cookies. They help us recognize your browser as yours. They save information such as your language settings or the duration of your visit to our website. They save data entries you make on the website, like when you log in, so you don’t need to enter your data each time you use our services. Cookies help us to recognise your preferences and adjust our website to your areas of interest. Every time our website loads, we record how often it is visited and clicked on by using tags on our website called tracking pixels. These tracking pixels do not interfere with your computer.

The cookies we use

The cookies and similar technologies used on our website fall into one of four categories: strictly necessary, performance, functional and targeting.

1. Strictly necessary cookies

Strictly necessary cookies let you move around the website and use essential features like secure areas, shopping baskets and online billing.

We use these strictly necessary cookies to:

  • Remember information you've entered on order forms when you visit different pages in a single web browser session

  • Remember what you’ve ordered when you get to the checkout page

  • Identify you as being logged in to our website

  • Make sure you connect to the right service on our website when we make any changes to the way the website works

Cookies we have defined as strictly necessary will NOT be used to:

  • Gather information that could be used to advertise products or services to you

  • Remember your preferences or username beyond your current visit

2. Performance cookies

Performance cookies collect information about how you use our website. For example, which pages you visit and if you experience any errors. These cookies are essential to us being able to operate and maintain our website.

These cookies don't collect any information that could identify you – all the information collected is anonymous.

Accepting these cookies is a condition of using the website, so if you prevent them we cannot guarantee how our site will perform for you.

In some cases, some performance cookies are managed for us by third parties, but we don't allow the third party to use the cookies for any purpose other than those listed below.

We use performance cookies to:

  • Provide statistics on how our website is used

  • See how effective our adverts are

  • Help us improve the website by measuring any errors that occur

  • Test different designs of our website

Cookies we have defined as performance will NOT be used to:

  • Gather information that could be used to advertise products or services to you on other websites

  • Remember your preferences or username beyond your current visit

  • Target adverts to you on any other website

3. Functional cookies

Functional cookies are used to provide services or to remember settings to improve your visit.

You decide whether or not these cookies are used, but preventing them may mean we can't offer you some services, and will reduce the support we can offer you, such as ‘live chat’. We use functional cookies to:

  • Remember if we've already asked you if you want to fill in a survey

  • Provide proactive live chat sessions to offer you support

  • Show you when you're logged in to the website

  • Share information with partners to provide a service on our website. The information shared is only to be used to provide the service, product or function and not for any other purpose

  • Remember results of tests performed to make the website more relevant to you

Cookies we have defined as functional will not be used to:

  • Target you with adverts on other websites

4. Targeting

Targeting cookies are linked to services provided by our trusted partners, as listed below. You decide whether or not these cookies are used.

We use targeting cookies to:

  • Link to social networks who may use information about your visit to target advertising to you on other websites

  • Provide advertising agencies and our trusted partners with information on your visit so that we can present adverts that you may be interested in, and prevent you receiving duplicate ads – online behavioural advertising

  • Deliver content, including video content, tailored to your interests

Transformation Challenge